Hasturcember: The King in Yellow in the Snow

We're not even into mid-December yet, and it's not too late to participate in Hasturcember. A member of Yog-Sothoth forums came up with the idea, and it seems like an interesting one:

"HASTURCEMBER: Replace your user picture with a Yellow Sign and copy this as your status. The goal is to see nothing but Yellow Signs on Facebook, and usher in the return of the King in Yellow. Ia, Ia, Hastur!! Hastur kufayak!! Bulgtom fugtragurn bulgtom. Ai, ai, Hastur!"

ETA: I have created a Facebook event for Hasturcember, accessible here: http://www.facebook.com/event.php?eid=154743214571619

It's difficult to remember a mass image switching campaign of this sort in previous epochs of internet Lovecraftiana. The practice has been popular on social networking websites for the last couple years, often to help promote new media or for political causes. A Hasturcember campaign is also unique in its ability to encompass much more than the Lovecraftian. For some time now, Hastur has been irreversibly tied to Robert W. Chambers' King in Yellow, and occasionally Algernon Blackwood's Wendigo.

Some will understandably want to keep weird fiction personalities concealed in the cozy bosom offered by a cult sized genre. But the creations of Chambers and Blackwood are too little known, tragically underrated to a nearly criminal degree. Hasturdecember offers hope for giving these writers and others a shove out of the literary doldrums. So, give your Facebook profile an eldritch touch, tweet the word, and stock up on books like The King in Yellow and Ancient Sorceries and Other Weird Stories (contains "The Wendigo") for gifts. Let's illuminate the natural strangeness that swirls around the holiday season in a way that will frighten and awe, channeling screams and cheers all the way to Carcosa.

-Grim Blogger